The new connected watch, created by a partnership between Swiss luxury watch manufacturer replica TAG Heuer and German automobile manufacturer Porsche, was unveiled for the first time at the global launch event held at SJ Kunsthalle in Gangnam, Seoul on the evening of August 11th. It is very unusual for a global event related to the launch of a new product to be held in Korea, showing the current status of the Korean market, which has risen in status since the pandemic.

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For the event, George Ciz, Chief Marketing Officer (CMO) of TAG Heuer’s Swiss headquarters, Holger Gerrmann, CEO of Porsche Korea, who co-hosted the event, and TAG Heuer earlier this year. Actor Wi Ha-Jun, who was selected as Korea’s local ambassador, also attended the event. In addition, a congratulatory performance by singer Zico continued at the end.
This event is the place to introduce the TAG Heuer Connected Caliber E4 – Porsche Edition for the first time in the world, and the world’s largest electric car racing competition ‘2021’ will be held on August 13 and 14 at Jamsil Sports Complex in Seoul. /22 ABB FIA Formula E World Championship’ season final ‘Seoul E-Pri (PRIX)’ also contains the meaning of celebrating together in advance.
The Porsche 99X Electric, a race car for Formula E circuits manufactured by Porsche, was also unveiled for the first time. In addition, André Lotterer and Pascal Wehrlein, drivers of the TAG-Heuer Porsche Formula E Team, also attended and posed in front of the Porsche 99X Electric. However, the interesting thing is that, in order to make the launch event of TAG Heuer, the title sponsor, shine even more, instead of the two drivers, actress Ha-Jun Wi, the TAG Heuer Korea ambassador, drove the 99X and received the spotlight.
Hosted by Hyun-mo Ahn, a broadcaster and interpreter, the launch event started with a greeting from the host, TAG Heuer CMO George Siese, followed by a welcoming speech by Porsche Korea CEO Holga Geermann, and a congratulatory speech by TAG Heuer Korea Ambassador, actor Ha-Jun Wi.
In particular, TAG Heuer CMO George Siese said, “I am very pleased to represent all of you at this special event held in Seoul on behalf of TAG Heuer.” Several friends and partners from Porsche also attended. The partnership with Porsche is a very important partnership for us,” he stressed. “I don’t think there will be a better day than today to unveil the TAG Heuer Connected Porsche Edition.” We are very excited to present our innovative connected watch at the first Formula E event in Seoul, the most exhilarating city.”
The TAG Heuer Connected Porsche Edition is based on the next-generation connected caliber E4, which was renewed and launched earlier this year. Since the introduction of the first connected fake watches in 2015, TAG Heuer has been continuously complementing and enhancing its line of wearable timepieces. Based on the DNA of innovation from birth, the brand advocates the Swiss avant-garde spirit and is almost the first luxury watch manufacturer to lead this field, so strategically concentrating on the smart/connected watch business seems like a sequel.
The TAG Heuer Connected Porsche Edition is available in 45 mm size. The existing Connected Caliber E4 came in two sizes: 42mm and 45mm. As it is a model to commemorate the partnership with Porsche, it seems that they wanted to show their presence in a larger size. A grade 2 titanium case with a black DLC coating finish with a black ceramic bezel insert prevents scratches and emphasizes the distinctive stealth impression. Inspired by the body of Porsche’s electric vehicle, the Taycan, the frozen blue or ice blue color accents to the ceramic bezel, pusher and strap appeal to the partnership of the two iconic brands without being too flashy.
Like the regular edition, the TAG Heuer Connected Porsche Edition is equipped with Qualcomm’s Snapdragon Wear 4100+ processor, a super-fast wearable processor, and runs on Google’s Wear OS 2 for smartwatches. It is equipped with an OLED touch display (resolution 326 ppi) along with a flat sapphire crystal on the front, and you can enjoy it by replacing it with various types of watch faces by linking with the Custom built TAG Heuer apps. In particular, the Porsche Edition exclusive watch face, which cannot be seen in the existing Connected Caliber E4, is provided with a customizable system UI, allowing the user to set various complication display information such as button type and accent color, mileage, and battery or gas charge of electric vehicle. You can.
It supports Wi-Fi and Bluetooth 5.0 and NFC (Near Field Communication) connections by default, and can measure GPS, accelerometer, gyroscope, compass, microphone, heart rate, stopwatch alarm and more. You can also measure and effectively manage various exercise information such as running, cycling, swimming, fitness, golf, and wellness through the sports watch app. For reference, the waterproof specification is 50m. Compared to the previous generation of connected watches, the battery performance is improved by 30%, so you can use it fully for a day after charging for an hour and a half. On the other hand, the strap is made of calfskin material that has been specially processed to give a carbon feel to the surface of the black rubber base, so it does not lose its sporty and luxurious feel. Like the case, it is equipped with a double folding buckle made of grade 2 titanium with a black DLC coating finish, making it easy to attach and detach.
The special edition TAG Heuer Connected Caliber E4 Porsche Edition (Ref. SBR8A82.EB0264) is scheduled to be released globally on September 1, but in Korea, viewing and ordering are available at the store, especially from today (12th). The domestic release price is 3.75 million won. For your reference, Time Forum will also cover the ‘Seoul E-Free’ competition, which will be held in the Jamsil Sports Complex in Seoul this weekend. We look forward to the success of the TAG Heuer Porsche Formula E team, which TAG Heuer participated in as the title sponsor.